Created for Art Basel, this ‘pop up’ project with Audemars Piguet showcases the intricacies involved in creating the preeminent watches in the world. The concept was to elude to the forge that created the luxury metals used in the AP products. Simultaneously, one of the watches is actually being assembled live for the guests to observe the process.

Backlight was used as the ‘metal’ to illuminate a path from the forge to the ceterpiece drawing the viewers eye to the main display. Loupi is in the back ground subtly highlighting each watch so that they become the focal points of the space.