Viabizzuno started in 1994, springing from the will of mario nanni and his experience in the lighting technology industry.
Viabizzuno is a company that for twenty years has been making design its own reason for living; to design is a way of being, thinking and acting dedicated at 360 degrees to every action and thought in life. to design is the building of ourselves, to design is to go strongly toward the improvement. to Viabizzuno, to design should not be intended as a simple professional activity, but a way to establish a relationship with life and the others. to design means to build something that lasts and keeps on living beyond temporary fashion. the project is a promise, a suggestion of quality and value, it is the way to fix the disorder of the world.
Viabizzuno works, designs, produces, researches and innovates, trains its staff. For years it has been creating its own design philosophy to assert itself day by day not only like an industrial reality; it aims also to create an ethic design process.. the strength of Viabizzuno rely on working toward a customized design, finding solutions that didn’t exist before, integrating light with architecture and so creating a recognizable image all over the world thanks to its formal and thinking integrity at the same time. Viabizzuno becomes a philosophy of life, a thought to follow by architects and designers in the world, an image in which to identify oneself, a style.
For years Viabizzuno has being putting itself at the service of the most successful international fashion brands, institutions, museums, industries, design firms and public bodies by demonstrating how light has to be mixed with architecture, space, with the man who lives in, being at disposal of it. one cannot design by single light sources, but has to design the right light.
‘made in italy’ are not words like any others, a set expression.
‘made in italy’ is our nation, is the italian genius made of talent, the power to dream, but also to adapt with effort and imagination. ‘made in italy’ is a wording that has to represent us without becoming an element of mind narrowness and of inwardlooking approach. we must believe in made in italy manufacturing good italian products, to the extent to commit ourselves directly to represent it. it cannot be just a label: it is our fingerprint, our dna that makes ourselves proud of being italian.